These data points aid restaurants in create the best customer experience.

Data has changed practically everything that we do. It may sound to be obvious, but regardless of whether we’re aware of it, data is the basis for almost every decision we make.

On a personal level, it usually entirelyneeds to be more informed. The decision to take the exact route to work or my choice of food at my favorite restaurant, depends on a set of data we use to inform us. Naturally, such options have little impact. To make more critical decisions, using the data already in place is essential, and since data has become readily stored, aggregated and analyzed, and analyzed, we’ve become more adept at utilizing it.

For restaurant owners or other hospitality-related businesses, it is essential to keep track of information about each touchpoint in your business that should be easily accessible through the POS program. Data points of crucial importance are created each when an order is placed and the payment is made. While individual metrics might be beneficial in their own right, they can be instrumental in revealing your company’s strengths, weaknesses, and potential when analyzed and collected.

What do we do from now? The data is there; however, how do you utilize this data to inform your operational choices?

Customer data

When you run a restaurant, your customers must always be your most crucial concern. Again, this seis a simple assertion, but let’s dig deeper into this issue. What’s new is that every person who enters your restaurant leaves it with a record of information that can be utilized to enhance the frequency of their visits and increase your company’s profits. This includes keeping track of what items on the menu that customers choose, what time they go to the restaurant, which day of the week they visit, the amount they spend, and the type of food they bring.

Based on this data, it is possible to tailor your menus and advertising to target your valuable potential customers more effectively. For instance, if the information indicates that a specific product is well-liked by a particular segment of the population that you recognize has a high probability of buying high-profit food items when they are dining with you. You want to highlight the item in your marketing campaigns or even with your staff in sales contests or on the printed menus.

By offering specials and meals specific to your customers’ tastes, restaurant owners can) enhance customer satisfaction and encourage more frequent visits, and) aid in increasing their revenue and, most importantly, profits by aligning their customers’ needs with their top-profit products.

Related: Owning Your Customer Data Is the Key to Profitability. Here’s Why.

Personal data of employees

Since they are the first interaction with clients, employees are among the most crucial sources to uncover insights that could enhance your company. While employee feedback is the initial step, the information about your employees’ jobs could be transformative.

Restaurant owners can use employee data to increase sales by studying employee focus and productivity. This is more than just tracking the hours of work or the revenue. The next step is based on the information these tools offer. For instance, it is found that employees who are given extensive training regarding the menus and specials at your restaurant are likely to have more sales. In that scenario, you could invest in more thorough employee education to increase sales overall.

A restaurateur should also consider the type of guests they entertain at various times of the week or day and adjust the schedule to ensure they have the appropriate staff in the correct shifts.

Another illustration: Tony is great at selling guests premium wines but could be more effective at promoting the meal that day. However, Susan is the opposite and is excellent at promoting the menu and ensuring guests are served some extra dishes. Let’s utilize data and information to align Susan’s shifts with the lunch crowd to increase the revenue from food and Tony during the evenings and weekends to boost the wine sales.